Our Story



Launched by a husband and wife team (with heavy assist by their 4 and 6 year old daughters), our mission at Pure Tides is to create beautifully designed, planet friendly ocean apparel for divers and lovers of the sea.

We are based in sunny Lauderdale-By-The-Sea and our shirts and apparel are printed in the United States and Canada. We're committed to environmental responsibility and to sharing the love of our planet's marine habitats. What we love, we protect.

Thanks for stopping by.